Herald Learning Centre Story
How We Work
Chinese language and culture is one of the oldest and richest that have cumulated more than 5,000 years of history. From traditional Chinese to simplified Chinese to proverbs to linguistics, the etymology and beauty of the language is undeniable.
Since 2010, Herald has been utilising an interactive and sensory approach towards teaching which engages children's need for learning and having fun. Students learn through stories, playacting and games during their lessons and bring home with them general knowledge as well as life-skills on top of the Chinese language that will give them a step up in school.
Herald Learning Centre was previously operating as Nickel Apple Learning Centre and as the centre grew, it was identified through a branding exercise that the name was unable to express their brand and services suitably.
So in 2014, after a year-long branding exercise, Herald Learning Centre was born. "Herald" means official messenger as well as one who actively promotes and advocates. That rings true with who we are as we deliver teachings of the Chinese language. The name also has a positive association with the well-known "International Herald Tribune" and since it is common to read newspapers to improve on one's language ability, the connection is very apt.